Posted By Edwyn Gray on July 15, 2014
You may know your own business, how to run it, and how hard you’ve worked to achieve a certain level of success. However, you will find that just because you’ve managed to carve out a place for yourself on the internet, doesn’t mean that you will be able to dominate for a long time. Sure, you could get a nice comfortable niche, but if you want to grow beyond the parameters of your corner of the internet, you’ll want to hire a SEO company. With the hiring of a professional grade company to help you with developing a great deal of market share, you will find that a lot will change about your website, and it won’t be just in the way you present it, it will be in the actual writing of your pages.
Content design gets neglected a lot, but today’s professional companies are starting to find that without the helping hands of a SEO company, they are not going to be able to make an impact straightway. If you want to get a helping hand, hire someone that can rewrite your pages, especially the “About Me” section of your business or personal branded site. There are several benefits that come alongside with this, and you’ll start to see them when you break things down from the perspective of the end user.
Who Can You Trust Online?:
Turn on the television on any given day and you’ll be hit with the reality that trusting people on the internet is not something that can end well. Too often, there are stories of fraudulent people, websites that can give you malware, and a lot of other problems. That has made for skeptical web users across the board. You will find more people that are skeptical about surfing websites today than ever before. That being said, are you presenting an image that can be trusted?
You may think that you are, but if you are presenting yourself in an odd manner, you may not ever see the detracting points. However, within the analytics of your pages, you will find that the bounce rate may be high. That number can indicate that people are skeptical as to what your goals are and why you have set up any given website. It’s that starting point that a SEO company will take on to change your vantage point for those that are visiting your site.
Domain Authority Building:
One of the forgotten elements of SEO is that of domain name authority. Your domain name will either help or discredit your business. This is an odd element to work with, as it doesn’t directly have a way to change it out. Let’s say that your site has a bad domain name or one that has been ranked lower than others. You will have to figure out how to strengthen it slowly, and even after you’ve started to make changes overall, you may not see the return on your investment at first. In fact, you may do everything right today, but still see no traction until months from now.
To help offset that, you will want to make sure that within your domain name’s pages, you have specially crafted words and phrases. The “about me” page for instance, has been isolated here because that’s where you create authority for your brand, or personal site. If the about page is not filled out with certain words and everything will collapse. Building authority online is something that most people don’t really understand until they realize that they have lackluster traffic, high bounce rate, and lower rankings because there is an ambiguity to their site.
Clarifying The Purpose of Your Website:
The main benefit of hiring a SEO company to work on your About Me page and other pages on your site is the clarity that you can give to the end user. When a person hits your page, landing page, or about page, they should know what you’re doing with your site. Whether it’s an ecommerce site, an affiliate page, or a blog that is in support of a specific topic, there are a lot of different elements that you have to think about overall. The way you present your site or landing page has to be in line with what the end user wants and expects. They expect clarity, so that there is no doubt in their mind that you’re a trustworthy brand or business.
This may all feel like conjecture, but it’s not. It’s a tried and true topic that most people end up messing up in favor of other things. You cannot gain any sort of influence if you have an ambiguous design flow. In the past, this was seen as artistic, but today, it’s seen a detriment, and if you are not careful, you could end up being cast aside online in favor of sites that do have a clear cut message and influence within their ranks.
At the end of the day, you will find that hiring a good company will clarify your pages, rewrite your content, and build that authority that you absolutely need to succeed on the web. This of course is just the beginning.
ExplodeSEO is a New York based SEO Company specializing in SEO Services such as traditional SEO, risk free SEO, Internet marketing Consulting, Local Optimization and Reputation Management services.